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This website sunk-cost.behaviouralfinance.net had the following in the homepage, "Is manifested when we have a greater tendency to continue an endeavour once an investment in money, effort or time has been made." Our analyzers viewed that the webpage stated " As of 11 July 2008." The Website also said " 6 The Psychology of Sunk Cost. Judgment and Decision Making An Interdisciplinary Reader. The sunk cost and Concorde effects Are humans less rational than lower animals." The website's header had sunk as the most important search term. It is followed by cost, sunk cost, and behavioural finance which isn't as highly ranked as sunk. The next words they used was behavioral finance.