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This website illusion-of-validity.behaviouralfinance.net had the following in the homepage, "Confirmation bias leading to overconfidence why investors are prone to the illusion of validity." Our analyzers viewed that the webpage stated " Psychologists Hillel Einhorn and Robin Hogarth 1978 have studied the general issue of why people persist in beliefs that are invalid, that is, why they succumb to the illusion of validity." The Website also said " Einhorn and Hogarth suggest that people do so because they are prone to search for confirming evidence, not disconfirming evidence." The website's header had illusion as the most important search term. It is followed by validity, behavioural finance, and behavioral finance which isn't as highly ranked as illusion.